interactive content is what drives people to engage and participate in what you’re delivering to them thus increasing the chance of converting them from total strangers to buying customers. Interacting with your audience is essential for boosting sales as they won’t convert if they get bored with what they’re seeing.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel” – Maya Angelou

Interactive content is the key to higher conversion rates. People won’t buy from you if you don’t grab their attention and build trust with them.

• Interactive content could be quizzes, a field for newsletter subscriptions, contact forms or even a simple question asked after a short video posted on a social media channel.
• Most users nowadays are very hard to catch, so if you do capture their attention in 2 seconds, consider them gone.
• People scrolling through social media usually love to feel they’re a part of something, and that is where your interactive content comes in.
• If you are able to make your customer engage, it’s a guarantee that your sales are going to get a boost. 

Email marketing is one of the most left-out gems nowadays when growing a business due to the misconception that it doesn’t work anymore. Email marketing has numerous advantages as it’s targeted, measurable and cost-effective. You can even engage effectively with your customers through email, either to ask questions, do A/B testing or remind them about your offers and discounts.

“If Social Media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel.” Erik Harbison

Always use email marketing because it’s essential for growth through asking for answers on specific topics you want to know from your target audience and boosting sales through reminding them of your deals easily and directly that doesn’t take much time and effort to do.

• Email marketing is a targeted strategy as the emails you’re sending out are of the demographics and interest you’re choosing.
• It is cost-effective as its ROI is much higher than other marketing strategies as it doesn’t need ad space, printing, or advertising rates.
• According to the Direct Marketing Association: for every $1 you spend on email marketing, you get $40 in return.
• It is easily measurable as you can know how much progress you’re achieving through checking the insights like bounce rate, open rate, and click-through rate.

A/B testing is essential in eliminating doubts between two ad formats, designs, headlines, and identity colors. You simply run the two formats you’re confused between each to a specific number of audiences for a specific amount of time and monitor the results and impressions at the end. Whichever format results in higher positive impressions is the one you’ll choose permanently.

“In principle, more analytic power can be achieved by varying multiple things at once in an uncorrelated (random) way and doing standard analysis, such as multiple linear regression. In practice, though, A/B testing is widely used, because A/B tests are easy to deploy, easy to understand, and easy to explain to management.”

― Christopher D. Manning, Introduction to Information Retrieval

Anytime you’re lost between two things on what will be the best fit for your audience, apply A/B testing as it is the simplest yet most efficient way to solve your problem. Simply apply both, each for a group of people for a certain amount of time, and check your results for the answer.

• A/B testing is essential for business growth as it clears out the doubts on what suits your audience.
• Don’t underestimate the effect of A/B testing as it is the simplest way to show what attracts your audience the most.
• This strategy has proven effective for fast business growth.

The Majority of humans tend to urge for free stuff and that is one opportunity you should take full advantage of. One example of a business taking advantage of this is Costco, which is well-known for distributing free snacks along with their products, which has placed it as the second-biggest retailer in America after Walmart.

“I think always, when you have a candidate promising free stuff, and another promising less stuff or nothing, the one who promises more is always going to have the advantage.” John Fleming

Launch a giveaway with a clear strategy to limit losses. Promote it in various ways, could be on your partner’s posts or in your follower’s stories if you promise them a free service or offer for a shoutout.

• Giveaways are a shortcut to increase your reach and drive them to your channel.
• Start a giveaway with a plan on how and where to promote it.
• Promise any account with suitable followers a free service if he shoutouts your giveaway.
• Growing an account in a short period of time is done by taking advantage of opportunities, so be on the lookout for them and don’t miss any.