Email marketing is one of the most left-out gems nowadays when growing a business due to the misconception that it doesn’t work anymore. Email marketing has numerous advantages as it’s targeted, measurable and cost-effective. You can even engage effectively with your customers through email, either to ask questions, do A/B testing or remind them about your offers and discounts.

“If Social Media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel.” Erik Harbison

Always use email marketing because it’s essential for growth through asking for answers on specific topics you want to know from your target audience and boosting sales through reminding them of your deals easily and directly that doesn’t take much time and effort to do.

• Email marketing is a targeted strategy as the emails you’re sending out are of the demographics and interest you’re choosing.
• It is cost-effective as its ROI is much higher than other marketing strategies as it doesn’t need ad space, printing, or advertising rates.
• According to the Direct Marketing Association: for every $1 you spend on email marketing, you get $40 in return.
• It is easily measurable as you can know how much progress you’re achieving through checking the insights like bounce rate, open rate, and click-through rate.