The first impression with a customer happens only once, so you have to make sure it’s unforgettable. When talking about growing a business, it’s essential to focus on your brand’s identity which consists of various stuff like logo, slogan, colors, and much other stuff the user will see at first glance.

“You never get a second chance to make a first impression.”, Will Rogers

Focus a lot on your branding as it will be the first thing your customer will see and will determine if he will be interested in checking your business out and possibly converting to a customer or will scroll down as he did with the 99 other boring businesses. 

• Research every single element of your brand identity before determining the final look of your business.
• The first impression you’ll leave on your customers will never be repeated, so make it valuable.
• Your logo might be the key to your success as it might be the reason behind attracting loads of traffic.
• For great results, hire an expert for your branding.

People nowadays rely on the internet in most of their activities, they expect everything to be served to them at a press of a button, so businesses need tools to ease the consumer’s journey on their websites to sell. There are hundreds of tools that are essential nowadays in any E-commerce to convert and are free to use. Some of these tools are chatbots, search fields, navigation menus, cookies manager, reviews section, and many more.

“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”-Jeff Bezos, Founder of Amazon.com

Ease the journey of the consumer using tools to get him to convert instead of losing him. Many tools are free to use and add great value to your business.

• Tools are essential for every business owner seeking a boost in sales as it eases the process of satisfying visitors and potential buyers.
• Chatbots allow users to ask about anything that seems unclear about a product or service, or even if he wants to inquire about something.
• Search fields and navigation menus help the visitor reach his destination easier without any trouble.
• The cookies manager help reduce loading time for second-time visits, thus protecting you from losing visitors due to long waiting loading times.

If you’re running a global business and aiming for an easy increase in sales with low cost, consider expanding locally. Numerous free tools are provided to increase your brand awareness locally, like Google Maps and local directories. According to Google local search statistics, 2019: 46% of all searches on Google are seeking local information and according to HubSpot: 97% searched online to find a local business.

“To succeed globally, disperse locally,” Baack EJ

You can easily boost sales with this easy step, but as in every campaign, you need a clear strategy. Start on Google My Business  and be visible on Google Maps at first, then work on your local backlinks with trusted local directories 

• If you haven’t seen your local opportunities, start working on them.
• Local prospects are easy to reach with just a few simple steps.
• There are numerous free tools to be used to grow organically with your local audience.
• Research has shown that most Google users searching for a business, start their search on local businesses before going to global ones.

As we’ve noticed recently the huge hype about video content, starting with TikTok videos, then Reels on Instagram, and now Shorts on YouTube where these new features are encouraging content creators to post more video content by tempting them either with wider reach or monetary rewards.

“We want to build the best platforms for millions of creators to make a living, so we’re creating new programs to invest over $1 billion to reward creators for great content they create on Facebook and Instagram through 2022,” Mark Zuckerberg says.

Business owners should always be up-to-date with the new trends and, right now, video content is booming and growing so many businesses along with it.

• Platforms are tempting business owners and entrepreneurs to post video content with a wider reach organically.
• A successful business owner always follows the trends to keep his business growing and, right now, videos are the new trend.
• Video content is easy for customers to interact with and engage, thus giving them a reason to spend more on your channel.
• With the right tools, it’s quite easy to capture the user’s attention with