As we’ve noticed recently the huge hype about video content, starting with TikTok videos, then Reels on Instagram, and now Shorts on YouTube where these new features are encouraging content creators to post more video content by tempting them either with wider reach or monetary rewards.

“We want to build the best platforms for millions of creators to make a living, so we’re creating new programs to invest over $1 billion to reward creators for great content they create on Facebook and Instagram through 2022,” Mark Zuckerberg says.

Business owners should always be up-to-date with the new trends and, right now, video content is booming and growing so many businesses along with it.

  • Platforms are tempting business owners and entrepreneurs to post video content with a wider reach organically.
  • A successful business owner always follows the trends to keep his business growing and, right now, videos are the new trend.
  • Video content is easy for customers to interact with and engage, thus giving them a reason to spend more on your channel.
  • With the right tools, it’s quite easy to capture the user’s attention with