If you’re running a global business and aiming for an easy increase in sales with low cost, consider expanding locally. Numerous free tools are provided to increase your brand awareness locally, like Google Maps and local directories. According to Google local search statistics, 2019: 46% of all searches on Google are seeking local information and according to HubSpot: 97% searched online to find a local business.

“To succeed globally, disperse locally,” Baack EJ

You can easily boost sales with this easy step, but as in every campaign, you need a clear strategy. Start on Google My Business  and be visible on Google Maps at first, then work on your local backlinks with trusted local directories 

  • If you haven’t seen your local opportunities, start working on them.
  • Local prospects are easy to reach with just a few simple steps.
  • There are numerous free tools to be used to grow organically with your local audience.
  • Research has shown that most Google users searching for a business, start their search on local businesses before going to global ones.