The industry you’re in might be too competitive to succeed in and have a noticeable brand in, thus competing on famous social media channels like Instagram, Twitter and Facebook isn’t an option. The solution here is by starting to build awareness on smaller social networks that you can gather an audience on and shift them to your website.
“Business opportunities are like buses, there’s always another one coming.” – Richard Branson
If your field is way too competitive to grow your business in, start low with unfamiliar social media channels and grow from there.
- Look for opportunities your competitors aren’t seeing.
- Building awareness isn’t necessarily related to starting from famous networks.
- Start low and scale up gradually.
- Build a community from unknown social networks and shift them to your website and other channels.