Do You Have What It Takes To Work On Your First Impression Like A True Expert?

The first impression with a customer happens only once, so you have to make sure it’s unforgettable. When talking about growing a business, it’s essential to focus on your brand’s identity which consists of various stuff like logo, slogan, colors, and much other stuff the user will see at first glance.

“You never get a second chance to make a first impression.”, Will Rogers

Focus a lot on your branding as it will be the first thing your customer will see and will determine if he will be interested in checking your business out and possibly converting to a customer or will scroll down as he did with the 99 other boring businesses. 

  • Research every single element of your brand identity before determining the final look of your business.
  • The first impression you’ll leave on your customers will never be repeated, so make it valuable.
  • Your logo might be the key to your success as it might be the reason behind attracting loads of traffic.
  • For great results, hire an expert for your branding.
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If You’re Not Using These Tools, You’re Missing On Millions

People nowadays rely on the internet in most of their activities, they expect everything to be served to them at a press of a button, so businesses need tools to ease the consumer’s journey on their websites to sell. There are hundreds of tools that are essential nowadays in any E-commerce to convert and are free to use. Some of these tools are chatbots, search fields, navigation menus, cookies manager, reviews section, and many more.

“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”-Jeff Bezos, Founder of

Ease the journey of the consumer using tools to get him to convert instead of losing him. Many tools are free to use and add great value to your business.

  • Tools are essential for every business owner seeking a boost in sales as it eases the process of satisfying visitors and potential buyers.
  • Chatbots allow users to ask about anything that seems unclear about a product or service, or even if he wants to inquire about something.
  • Search fields and navigation menus help the visitor reach his destination easier without any trouble.
  • The cookies manager help reduce loading time for second-time visits, thus protecting you from losing visitors due to long waiting loading times.
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Why You Need To Improve Locally

If you’re running a global business and aiming for an easy increase in sales with low cost, consider expanding locally. Numerous free tools are provided to increase your brand awareness locally, like Google Maps and local directories. According to Google local search statistics, 2019: 46% of all searches on Google are seeking local information and according to HubSpot: 97% searched online to find a local business.

“To succeed globally, disperse locally,” Baack EJ

You can easily boost sales with this easy step, but as in every campaign, you need a clear strategy. Start on Google My Business  and be visible on Google Maps at first, then work on your local backlinks with trusted local directories 

  • If you haven’t seen your local opportunities, start working on them.
  • Local prospects are easy to reach with just a few simple steps.
  • There are numerous free tools to be used to grow organically with your local audience.
  • Research has shown that most Google users searching for a business, start their search on local businesses before going to global ones.
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Master The Art Of Growth Hacking With The Use Of Video On Social Media

As we’ve noticed recently the huge hype about video content, starting with TikTok videos, then Reels on Instagram, and now Shorts on YouTube where these new features are encouraging content creators to post more video content by tempting them either with wider reach or monetary rewards.

“We want to build the best platforms for millions of creators to make a living, so we’re creating new programs to invest over $1 billion to reward creators for great content they create on Facebook and Instagram through 2022,” Mark Zuckerberg says.

Business owners should always be up-to-date with the new trends and, right now, video content is booming and growing so many businesses along with it.

  • Platforms are tempting business owners and entrepreneurs to post video content with a wider reach organically.
  • A successful business owner always follows the trends to keep his business growing and, right now, videos are the new trend.
  • Video content is easy for customers to interact with and engage, thus giving them a reason to spend more on your channel.
  • With the right tools, it’s quite easy to capture the user’s attention with
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Sick And Tired Of Being Interactive The Old Way?

interactive content is what drives people to engage and participate in what you’re delivering to them thus increasing the chance of converting them from total strangers to buying customers. Interacting with your audience is essential for boosting sales as they won’t convert if they get bored with what they’re seeing.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel” – Maya Angelou

Interactive content is the key to higher conversion rates. People won’t buy from you if you don’t grab their attention and build trust with them.

  • Interactive content could be quizzes, a field for newsletter subscriptions, contact forms or even a simple question asked after a short video posted on a social media channel.
  • Most users nowadays are very hard to catch, so if you do capture their attention in 2 seconds, consider them gone.
  • People scrolling through social media usually love to feel they’re a part of something, and that is where your interactive content comes in.
  • If you are able to make your customer engage, it’s a guarantee that your sales are going to get a boost. 
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Best Email Marketing Engagement Tips You Will Read This Year

Email marketing is one of the most left-out gems nowadays when growing a business due to the misconception that it doesn’t work anymore. Email marketing has numerous advantages as it’s targeted, measurable and cost-effective. You can even engage effectively with your customers through email, either to ask questions, do A/B testing or remind them about your offers and discounts.

“If Social Media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel.” Erik Harbison

Always use email marketing because it’s essential for growth through asking for answers on specific topics you want to know from your target audience and boosting sales through reminding them of your deals easily and directly that doesn’t take much time and effort to do.

  • Email marketing is a targeted strategy as the emails you’re sending out are of the demographics and interest you’re choosing.
  • It is cost-effective as its ROI is much higher than other marketing strategies as it doesn’t need ad space, printing, or advertising rates.
  • According to the Direct Marketing Association: for every $1 you spend on email marketing, you get $40 in return.
  • It is easily measurable as you can know how much progress you’re achieving through checking the insights like bounce rate, open rate, and click-through rate.
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Don’t Waste Your Time! Start A/B Testing Right Away

A/B testing is essential in eliminating doubts between two ad formats, designs, headlines, and identity colors. You simply run the two formats you’re confused between each to a specific number of audiences for a specific amount of time and monitor the results and impressions at the end. Whichever format results in higher positive impressions is the one you’ll choose permanently.

“In principle, more analytic power can be achieved by varying multiple things at once in an uncorrelated (random) way and doing standard analysis, such as multiple linear regression. In practice, though, A/B testing is widely used, because A/B tests are easy to deploy, easy to understand, and easy to explain to management.”

― Christopher D. Manning, Introduction to Information Retrieval

Anytime you’re lost between two things on what will be the best fit for your audience, apply A/B testing as it is the simplest yet most efficient way to solve your problem. Simply apply both, each for a group of people for a certain amount of time, and check your results for the answer.

  • A/B testing is essential for business growth as it clears out the doubts on what suits your audience.
  • Don’t underestimate the effect of A/B testing as it is the simplest way to show what attracts your audience the most.
  • This strategy has proven effective for fast business growth.
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You Will Thank Us – Start Your Giveaways Now, Your Growth Shortcut

The Majority of humans tend to urge for free stuff and that is one opportunity you should take full advantage of. One example of a business taking advantage of this is Costco, which is well-known for distributing free snacks along with their products, which has placed it as the second-biggest retailer in America after Walmart.

“I think always, when you have a candidate promising free stuff, and another promising less stuff or nothing, the one who promises more is always going to have the advantage.” John Fleming

Launch a giveaway with a clear strategy to limit losses. Promote it in various ways, could be on your partner’s posts or in your follower’s stories if you promise them a free service or offer for a shoutout.

  • Giveaways are a shortcut to increase your reach and drive them to your channel.
  • Start a giveaway with a plan on how and where to promote it.
  • Promise any account with suitable followers a free service if he shoutouts your giveaway.
  • Growing an account in a short period of time is done by taking advantage of opportunities, so be on the lookout for them and don’t miss any.
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Take Advantage of Partnership As They’re A Key To Business Growth

This is one of the most efficient growth hacks for entrepreneurs and business owners. A partnership is simply joining forces to excel. For example, if you have 2,000 followers and another business in a related field has 3,000 followers, partnering up will help increase both businesses’ reach to 5,000.

“According to Bain & Company, a 5 percent increase in customer retention can mean a 30 percent increase in profitability for a company.” said  Ryan Holiday in his famous book “Growth Hacker Marketing”

Partnering with other businesses in a related field is one of the fastest ways to grow. Communicate with another entrepreneur or business owner with a convincing proposal to collaborate to boost both businesses.

  • When searching for partners, avoid direct competitors.
  • Search for businesses related to your product/service and propose an offer to unite what you both provide to offer bigger value and for a wider audience.
  • Contact potential partners professionally with a phone call or an email.
  • Partnerships could be by making packages, sharing each other’s posts, or simply tagging one another.
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The Correct Way To Success: Excel In Unpopular Channels

The industry you’re in might be too competitive to succeed in and have a noticeable brand in, thus competing on famous social media channels like Instagram, Twitter and Facebook isn’t an option. The solution here is by starting to build awareness on smaller social networks that you can gather an audience on and shift them to your website.

“Business opportunities are like buses, there’s always another one coming.” – Richard Branson

If your field is way too competitive to grow your business in, start low with unfamiliar social media channels and grow from there.

  • Look for opportunities your competitors aren’t seeing.
  • Building awareness isn’t necessarily related to starting from famous networks.
  • Start low and scale up gradually.
  • Build a community from unknown social networks and shift them to your website and other channels.
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